Questions for Your Consultant: Case Studies
Today I continue my miniseries interview off of the Open Forum article regarding questions you should ask your consultant. Today’s question asks Can you share how you helped a small business and how you did it?
This question is juicy. Case studies are always great ways to show off what good can come out of Social Media.
Santa Clara University
SCU is a Jesuit School in Silicon Valley, my Alma Mater and a school of about 8,000 students of which 5,000 are undergraduate. As a student assistant in the marketing/communications office, I helped them with their Social Media efforts. A few things I did to help them:
1. Cultivate the Experience: Cultivating an experience over Social Media is always important and key to bringing fans into the fold. If its a school, cater to alumni. If its a product, cater to a user story. If its a sports franchise, talk about classic moments, the list goes on.
2. Analytical Data Points: Measuring how social media works is always important for your business no matter what. Quarterly, I gave analytics and data points for the University to understand what was working and what wasn’t.
3. Status Updates: Asking questions never hurt you in school, and it never hurt you in social media either. Questions can be great in creating a discussion on Facebook and garnering feedback over Twitter.
There are many other case studies I would list, but would take you forever to write. Are you interested in more ways that I’ve helped other clients? Tweet me or ask me in the comments below. I’d love to share.
