Questions for Your Consultant: First Moves
Today I enter the fourth day of my Open Forum miniseries regarding questions for your social media consultant. Today’s question asks, what should we do first?
Social media is an interesting thing for businesses and industries. When I hear this question mentioned above, it usually comes in the discovery/proposal phase. Why is a company interested in social media? What is the benefit for them? What is the point?
Usually the company in question has already dabbled in social media, but is either not satisfied or sure if they are currently on the right path. As a business owner, its always important to ask you some simple questions before wondering what to do first:
1) Why are you on social media?
2) What is the value of social media to your industry?
3) What have competitors done to succeed on social media?
4) What have the returns been on your social media strategy? Are they measurable?
As a consultant, the first and most difficult thing about understanding a first move is the industry you are going to be working for — whether its mobile, restaurants, retail or anything else, the key to being engaging is to know how customers respond in each industry.
Do you have any other first move tips? Share them in the comments below or tweet at me.
