Are You Half Assing Your Social Media Strategy?
One of the greatest things about social media is that you can tell if any particular brand is half-assing their social media strategy. You need to be as real as possible on social media. Here are 11 ways to tell if it is indeed, not as real as it could be:
1) Its all scheduled: Every tweet and update you see has been planned out strategically but there are no ‘at replies’ or replies that show any kind of personality. The tweets sent out tend to be consistent in nature.
2) The user has failed to provide themselves a bio on Twitter. You see a username, a twitter name and no bio. There’s a picture but you can’t see much of anything else.
3) The user has no profile picture: Whether its an egg or a shadow of a person, you can’t see who they are. There’s no real reason to connect.
4) The person has hid themselves behind a veil of secrecy: Yes, its a company. Yes, its the official face of someone. But the name of the company is there, and not the person who represents them. Are you talking to a machine or are you talking to a person? We sure hope its a real human being on the other side!
5) The only time the company can bother to engage is when something negative is going on. Yeah, so the customer has a late order. There’s a defect. Ok, we’ll take care of it. When there’s something good going on? Forget about it, because that’s supposed to happen, right?
6) The only way the strategy is being measured is by the number of fans or followers, but not the way that fans are engaging. Sure, the CEO wants 10,000 fans by tomorrow, but what if only 15 of your best fans are engaging? Does that carry a point? Figure out your company’s key performance indicators (KPIs) and capitalize. Find out what your analytics strategy is as well!
7) You beg for attention by asking people to like you. Really? Would you do this in real life? Influence your followers and prospective followers instead.
8) You beg for attention by posting six times a day. You get hidden on people’s news feeds, and you wonder why.
9) There is no questioning. Just statements. How do your fans plan to engage with you if you aren’t asking questions about your brand, about the industry and others?
10) The rest of the company has no idea that you are on social media. You tell them you want to talk to them about Facebook, and they wonder if you’re trying to add them. No.
11) C-level execs have no idea what they are doing because they have dabbled in corporate marketing all their life. They try to apply what they learned in B-school and apply it to the wild wild Internet, and are frustrated when things don’t sound the way they want to. There is no engagement, and more of an eye towards traditional marketing where the message is one-way.
Do you have any other reasons to share? Tweet at me or share them in the comments.
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albertqian posted this
