The Social Media “Bunny Effect”
A bunny named Brownie has 5,427 likes on Facebook and a conversational reach of 2,421 individuals talking. Can’t believe it? Believe it. Then continue reading.
Five Reasons Your Brand Needs a Facebook Page
This February, we’ll be taking a look at the Facebook platform, particularly from a business standpoint. Today, we’ll look from the top-down — the Facebook Page.
Facebook Pages have been around for parts of three years now, and have become a main staple of the Facebook experience. Pages allow for brands to communicate with followers in a much more media-rich way than any other platform outside the home site. Why should you have a Facebook Page?
1. Your brand produces a lot of media
Facebook rolled out the ability for application developers to create applications for the platform three years ago. We got Farmville out of this, but we also got the ability for brands to create Facebook Pages and communicate by creating rich videos, writing notes, creating intriguing status updates and inserting photo albums. Facebook allows for all of this with their applications, and more.
2. You want to create a intra-personal conversation
Users can comment on the posts you create, and this shows a sense of feedback. What’s better out of all this is that other users can comment as well on the feedback and show what they think and generate a conversation. While there may be flames it does show that you have a passionate following.
3. Nearly 600 million users at your disposal
Facebook would be 3rd largest country in the world behind India and China. If you can capture a mere 1% of the user-base, that already makes your brand a force to be reckoned with.
4. Integration
Facebook works with multiple platforms such as Twitter, Foursquare, YouTube and RSS feeds. In the course of creating your brand you will want to also consider those platforms, and each platform can only see so many eyeballs. Luckily, developers have linked applications and platforms to these back to Facebook, and users do not have to click far to be able to view what other media you have.
5. Static Facebook Markup Language
FBML as it is known, or Static Facebook Markup Language is a cool way to create a custom page on your site without destroying the overall look and feel. Check out brands like Starbucks and Tom’s Shoes for examples of how brands have taken their creative uses to the next level.
What are your reasons for using Facebook Pages? Share them in the comments below.
